Ctrip, a dominant pattern is gradually being broken. Sina, Sohu, Baidu, Taobao, several major portals and e-commerce giants have entered into the online travel, Ctrip is increasing the list of opponents. Ride in the industry for decades, accounting for half of online travel Ctrip no shortage of opponents, but whether it is the media that equal skill of eLong, Mango or epigenetic Collapse alone, is focused on where to travel vertical search sites. Ereli study recently released data show that average daily number of people reached to where the network has gone beyond the Ctrip ranked first, the rapid growth rate. This set up only 5 years, the number of employees less than Ctrip customer service call center 1 / 50 of a rising star, sparking a big shock for online tourism. With the previous model of a single charge Ctrip air tickets, hotels and other suppliers of different commissions of the old model to business model where network is the "Baidu + Ctrip" vertical search mode. Where to go after the network's success indicates that Ctrip era curtain. Break the "Mouse + cement" model "Internet information when rapid expansion of a generic search engine. When the number of online travel booking site, more and more information on the rapid expansion of tourism products will naturally spawned when the travel search engine." Qi Xun, vice president of Song Yanan that travel network, travel the breakdown of vertical search sites "post Ctrip" Time is not surprising. All along, Ctrip play a "channel" role, a hand control of hundreds of thousands of members of customers nearly the other hand is with the National thousands of hotels, all airlines are closely linked, through the huge win over the clients Membership Card groups to obtain lower hotel and airline discounts for the middle of the commission. Summary of the image, the "Mouse + cement" model. Ctrip all want to go beyond operators understand that the homogenization of competition is not wise, competitors have to take a detour. Airlines and the Han court, and other hotel chains 7 days have turned their official website booking online to avoid the agent to switch to direct mode link; the same process to build a B2B and B2C web dual-platform model, based on individual book market; Taobao is using the Internet users and line buy buy user C2C trading patterns as a useful complement to the traditional booking patterns. Every business has tried to develop fields in Xinjiang, but always in the "snatch Ctrip" the shackles of the deal. Where only a successful network bypass 2005, where to network in a unique form of travel vertical search; since 2007, the company has maintained a 300% -400% of the phenomenal growth, even more than its average daily page views Ctrip. Ctrip class models with different, more like where to network for consumers and suppliers to build a bridge between its intelligence through a huge parity system for consumers to search thousands of sites air tickets, hotels, holiday , visas and other travel information on the most effective, but is not involved in direct trading, but the invisible hand to promote the use of all the acts of the bustling operation. "Our profit model is not a commission to partners, but PPC advertising and brand impressions. Only mode of online travel agencies (OTA) before a commission to partners." Where Dai, vice president of network administration told Die Zeit reporter The profit model is different from Ctrip websites. Holding 60,000 hotels, 12,000 domestic and international flights and 20,000 flight mass holiday line search for information, where to network mode cleverly open up channels to avoid duplication of Ctrip, a platform will be successful only incorporated almost all the channel .

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