As a result of the reason on system, state-owned hotel industry is put in a lot of congenital inadequacy on investment construction, also bring a lot of issues on hotel industry government and business management of enterprise from this. Recently, in be faced with another restaurant to build (transform) when the height, a lot of a man of insight inside course of study think to should advocate restaurant to invest construction reason to change train of thought. Mr Wei Xiaoan serves as course of study inside senior personage, undertook detailed analysis one time to this, this print will divide exclusive serialize this article.

The title that I talk about is two respects give attention to two or morethings, it is restaurant investment redound on one hand, it is management on one hand, more important is both the relation between. Because the relationship of owner and controller has been handled, investment redound also had, the level of management also went up. If both relation processing is bad, create internecine situation likely. So, I more it is to use a few numbers to talk, do investment analysis to must want to rely on a number especially.

Foreword: Restaurant experience data

Visit hotel commonly, I need to ask 5 number above all, from issued a car to arrive into restaurant into elevator, it is clear that these 5 numbers basically had asked, later, the overall condition of this restaurant also holds basically. Which 5 are counted? The first, floor area, the 2nd, guest room number, the 3rd, total investment, the 4th, rent on average rate, the 5th, average room price. Old since, the industrial scope that hotel industry expands already very big, so process of 25 years goes, gathered a lot of management data, formed a few frame of reference, had frame of reference, had to the basic judgement of restaurant. E.g. the Asian international big public house that we are in, build an area 110 thousand square metre, guest room many 400, I listened to say yesterday incorrect, this building has office building certainly. Present experience data substantially speaks of from 5 stars restaurant namely, total floor area is counted besides guest room, average floor area of a guest room 100 square metre, square metre of 85〜90 of 4 stars restaurant, samSung restaurant substantially is in 80 square metre, the rest may be deduced by analogy, basically formed an experience data. Investment also is such, a building makes the same score rice, restaurant of 5 stars class is average 10000 money, substantially of restaurant of 4 stars class is in 9000 money, samSung class restaurant is in 8000 money, also be the rest may be deduced by analogy. Rental rate, original contact restaurant knows, the rental rate of 65% is point of equilibrium of average profit and loss. The management circumstance because of restaurant is progressively later stagnant, of entire industry average rental rate falls stage by stage, so a few experts of domestic balance the profit and loss of 65% a little bit, change into 58%〜60% . This is not to do not have a truth, because Chinese management restaurant is overall now for expense ratio still does not calculate too tall, so, the experience data that with abroad this 65% profit and loss nod evenly will cover not accurate. Generally speaking, restaurant first-rate rents leading is 75%〜80% , the limit rents leading is 85% . Of annual average rental rate is achieved 85% , mean busy season to be able to exceed 100% certainly, on particular significance, exceed the rental rate of 85% , restaurant is in namely ruinous manage. Do not think rental rate has been jumped over higher, and this is state of a combination, if rental rate is exorbitant, mirrorred another, also may be average room price too low. So, it is under the circumstance with rental exorbitant rate, be about to raise house price, maintain as far as possible in a reasonable rental rate. We present most circumstance is not the rental rate that keeps reasonable, strive for higher rental rate however. Average room price also is such. Generally speaking, acquire law of price of a 1 ‰ the earliest, it is average the reasonable house price that the 1 ‰ that a guest room invests is restaurant. If press this digit for, present average room price is common short of this standard. Law of 1 ‰ price, actually oversight management environment of the city, oversight the market environment of the area, so, from investment redound for this angle, the price of 1 ‰ may be likely, but for the angle from management, it is improper apparently. I induced recently an experience data, generally speaking, the house price of hotel of a town, be equivalent to this city the 1/10 of the average price of coequal class estate. I find this data stage by stage. I go once Changsha, ask how many fund this residence sells? They say is 5000 money, average room price won't exceed the restaurant of 5 stars class that I say Changsha 500 money. Do they say how you know? I say even if from here judgement comes out. Visited a certain number of towns later I ask this number, basically be so a rule. E.g. Huang Shan, the very good residence inside the urban district sells 2680 yuan, the house price of the 5 stars restaurant that I say Huang Shan has not exceeded 268 yuan. Examined a number later, the foreigner is in Huangshan is average the expenditure of housing is 18 dollars, connect 168 yuan not to arrive. It reflected a deep-seated pattern actually, it is the union of hotel market and estate market. Is this house price reasonable? Unreasonable, but also have reasonable one side, this one side is the average room price in market of the hotel on deep administrative levels get of square field surface restrict, not be to say to want to decide much high price to be able to decide much high price, also form naturally so an experience data. So, arrived a restaurant asks these 5 number, the fundamental condition of this restaurant was clear about, arrive from investment class, arrive to manage a case at present all the time, basically was clear about, glance again the actual state of this restaurant, substantially with respect to know exactly about sth. Of a series of this experience data accumulate, can do a task technically to consider, induce these experience data summary comes out, form the frame of reference of a system next, every restaurant viewed these experience data, with oneself the circumstance of restaurant is compared, know oneself lie on what degree. Investment is for instance sound, current management condition is the state that has lain, still be medium state, still be poor condition, have judgement basically. The angle that I concern this from investment redound and management now is cut, altogether talks about the problem of 4 respects.
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