Current world is changeable, competition of all trades and professions is very intense. After China joins WTO, chinese enterprise especially medium and small businesses faces this enormous challenge. Hotel industry is a very cosmopolitan industry, the competition of this group course of study is more intense, how can ability attract more customers? What how can you just elevate this restaurant is famous degree? How is ability before formidable competitor remain invincible? Believing this is a problem that bitter think hard of a lot of businessmen alls alone. Hotel industry is not different from other industry, the property that it produces includes corporeal equipment, product and aeriform service, credit, accordingly, want to get benefit, must ceaseless get rid of the stale and bring forth the fresh, hold the mentality of consumer, solicit a client.

Christmas is a kind of festival that passes into by western country, contemporary kid likes this red-letter day very mostly, during this, they can walk out of a door with family, search festal atmosphere, also can arrive each old hotel party. Accordingly, seize this opportunity, roll out a series of sales promotion activity, attract more customers, will be gain profit lift. For this, we also according to " flourishing horn wine shop " particular environment, engineered this activity, the hope carries this activity, more new customers are attracted on the foundation of firm old client, in order to achieve the goal of gain.

One market is analysed

(One) be in to know customer the consumptive activity during christmas, our specially is in bank river path shopping mall undertook random questionnaire is investigated. (Questionnaire detailed sees add one) findings makes clear, have 90% above 18, kid of 35 years old knows christmas day, and also celebrate this red-letter day before; Of 50% 35, the middleaged person of 45 knows christmas day, although they do not have the habit that celebrates this red-letter day, but still want to carry close belt friend to be celebrated one time during this. And congratulatory means also is nothing more than get together in the hotel that has atmosphere quite to, admire beautiful Christmas night scene incidentally. In the meantime, a lot of people point out, if restaurant can roll out a few absorbing sales promotion activities, they choose it with respect to unified exam Lv. Accordingly, it is very necessary that we think to organize activity of christmas sales promotion.

(2) this restaurant general situation

"Flourishing horn wine shop " be located in t-shaped buy 3 roads middle, worker 20, basically manage " Beijing dish " . Hire Zhao Keqin of Beijing dish Great Master especially now advocate kitchen. Price of this wine shop faces estate of extensive work firewood, have fixed consumptive group. Every week 4, 5, 6 to sell a height. Wine shop fluctuates in all two: To share a space, set 4 people teapoy 12 pieces; 2 are independence elegant in all 6; Have a calorie of office that pull OK additionally. Management situation of this wine shop is general, because located a sector of an area and oneself dimensions place are restricted, attract more customer very hard.
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